Why People Give

What makes a patron out of a prospect?

Here are the top reasons people give:

• They have a significant relationship with your organization.
• They have the resources to make a large gift.
• They agree that your fundraising project is worthwhile.
• They feel that their gift makes an important difference.
• They are asked to give by a peer.
• They feel that their gift is appreciated and adequately recognized.

A solid campaign strategy – and proper implementation – will prove mutually beneficial to solicitor and donor alike, and help you successfully meet your fundraising goals.